Hi, I’m Ian Ruta. Welcome to my dojo!

I am a product manager, writer, unabashed Nicolas Cage fan and founder at Equip Digital, currently based in Victoria, Canada. I write about no-code, product management, bootstrapping, and random subjects that are amusing to me.

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Solving high-intensity problems for customers and startups while wearing a variety of hats.

My experience ranges from leading the development of an integrated logistics network for a unicorn to designing minimal viable products for new ventures that have gone on to raise venture capital. In my current role as product manager at a digital venture builder, I am responsible customer discovery, MVP design and testing, user story creation, product strategy, and project management while also being a founder.

Check out my resume for the full picture


Learn how to effectively bootstrap an mvp. Or just be entertained.

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I am always open to discussing potential projects or collaboration. Feel free to also connect or follow me on any of my social media channels. Please don't be shy!

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© 2020 Ian Ruta.

I am a Product Manager originally from Canada and currently based in Berlin, with vast experience creating logistics networks and consumer oriented products. I have completed multiple side projects ranging from creating my own mobile apps to directing short films. I love playing board games, basketball, soccer/football and also posing casually on staircases as evidenced in the picture above. I am also an unabashed Nicolas Cage fan.

I have developed a customer first approach to product management through past experiences building ops products and features with the overarching goal of offering an excellent customer experience. I have led product development from the stages of identifying the problems, ideation, validation, engineering, and post-release monitoring. I also possess full-stack knowledge, lean principles, and an agile approach.

I have experience leading small teams while creating a fun collaborative working environment that encourages personal growth and development. As well, I have led many cross-functional process and product development initiatives involving numerous departments and stakeholders, which have inspired significant improvements to the customer experience, processes, and key metrics.

I am proficient utilizing Excel and SQL to thoroughly measure and understand data. Additionally, I am able to create some frontend functionality using HTML, CSS, Javascript, and Sketch: this website is a small display of these abilities.

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